Become a Holi Colors & Pooja Items Distributor
Partner with Shyamganga Enterprises — a manufacturer with 30+ years of experience producing skin-safe holi colors and traditional pooja items in Hathras, UP. Supply your regional market with products buyers trust.
This program is built for stockists and wholesale businesses covering a territory — not single shops. You get manufacturer-direct pricing, territory exclusivity options, volume tiers that improve with offtake, and repeat-order support so your regional network stays stocked through the season. If you run one or two retail counters, our retailer trade program is the better fit.
Apply NowWhy Partner With Us
What you get as a registered Shyamganga distributor.
Manufacturer-Direct Pricing
As a distributor, you buy directly from our factory floor. No intermediaries. You get the best margin available in the supply chain.
Territory Exclusivity
Qualified distributors can apply for territory exclusivity in their district or city. Protects your investment and prevents internal competition.
Volume Pricing Tiers
Pricing improves as your quarterly offtake increases. We reward growing distributors with better rates and priority fulfillment.
Pre-Season Stock Planning
We share production calendars before Holi and festive season so you can plan stock levels and secure capacity ahead of demand peaks.
Marketing Support
Shelftalkers, display materials, and digital assets available for registered distributors. Help your retail partners sell more.
Dedicated Account Management
An assigned contact at Shyamganga for all ordering, dispatch, and query resolution. Consistent communication and fast response.
Distributor Requirements
- ✓Proof of existing business entity (GST, trade registration, or equivalent)
- ✓Demonstrated distribution or retail network in your target geography
- ✓Ability to meet our minimum quarterly offtake commitments
- ✓Warehouse or godown space for stock holding
- ✓First order on advance / pre-agreed payment terms
How It Works
Send Initial Enquiry
Fill in the contact form or call us. Tell us your state/city, your current business, and estimated monthly volumes.
Discovery Call
We'll schedule a call to understand your market, discuss territory, and share pricing tiers applicable to your volume.
Sample Order
Place a sample order to evaluate product quality, packaging, and logistics timelines firsthand.
Agreement & Activation
Formalise terms, confirm territory (if applicable), and place your first restocking order.
Distributor FAQs
Do I need an existing distribution business to apply?
It helps, but we also consider strong first-time entrants with a solid understanding of their local market. Share your background and we'll evaluate together.
What is the minimum quarterly offtake to maintain distributor terms?
This depends on territory and product mix. It is discussed and agreed individually. Contact us to understand what applies to your geography.
Are territories exclusive or shared?
Exclusivity is available for qualified distributors in territories with sufficient market potential. Not all territories qualify for exclusivity. We discuss this during the discovery stage.
What products are available for distribution?
Our full range — all holi color SKUs, gulal, rang, and the full pooja items range (roli, kumkum, sindoor, rangoli, hawan samagri, and more). You can focus on one category or take both.
How long does it take to onboard?
From first contact to first order, most distributors onboard within 2–4 weeks. Custom or branded product requirements may add time.
Also of Interest
Ready to Apply for Distributorship?
Tell us your territory, business background, and expected volumes. We'll get back to you within 24 hours.
Get in Touch